Highly publicized in Brazil, where he became a national icon, Neymar is a marketing asset weight.

This was including Volkswagen, which has decided to introduce the new Barcelona in the last spot.

Neymar in once of the adverts for VW as he has become the new icon

The German automaker has not hesitated to irony on hair fantasies of 21-years, by pointing to the screen with a new haircut to each sequence.